Evening Seminar: Reaching the Modern Chinese Consumer
August 29th 2017, 7:00-9:00pm
California Tower 加州大廈
Join us for an evening seminar exploring the mindsets of Modern Chinese Consumers: what they want, and how to effectively reach them through social media. Ashley Dudarenok, Chinese social media and opinion leader marketing expert, will lead the conversation, with a presentation and Q&A session. Ashley will cover:- The development history of Chinese consumers- A Modern Chinese consumers overview -- who are they, and what characteristics define them?- Most desired product categories, and why so- An overview of China’s marketing & sales channels- Chinese social media, and using it as a sales platform- Vital questions to ask yourself before tapping into the China market About Ashley: Founder of Alarice International & ChoZan, Ashley worked in China for 5 years before moving to Hong Kong in 2010. For over 10 years, she worked with Chinese social media, opinion leader marketing, and creative campaigns. In 2011, Ashley established Alarice International ( www.alarice.com.hk), a marketing agency with a focus on Chinese social media. In 2013 she co-founded the Russian Business Club in Hong Kong (www.rusbc.com.hk) and in 2016, she launched ChoZan ( www.chozan.co), a resources platform for China-focused marketeers. Ashley often shares her knowledge and experience in a variety of magazines, including Forbes, Huffington Post, SCMP, China Daily, Hong Kong Economic Times, WeiPo Daily, HK01, Jumpstart Magazine, Do Marketing, Macau Business Daily and others. Ashley is a frequent speaker at WeChat Conference, Women's Foundation, China Marketing Summit, General Assembly, Invest HK, TEDx and many others.
Refer to the Member Newsletter for registration