Mettā Masterclass: WeChat, China’s most powerful social media tool
August 15th 2017, 8:00-10:00am
California Tower 加州大廈
Join us for a breakfast seminar and deep dive into one of the most powerful tools to reach the modern Chinese consumer today: WeChat. Ashley Dudarenok, Chinese social media and opinion leader marketing expert, will lead the conversation, providing an overview of WeChat as well as how to use it to launch effective creative campaigns. Topics will include: - Overview of WeChat (messaging, groups, official accounts & payments)- How to choose the right account type- What kind of content works on WeChat- How to launch effective WeChat campaigns- Working with influencers and KOLs on WeChat- WeChat advertising options- Introduction to the WeChat mini programs- Q&A About Ashley: Founder of Alarice International & ChoZan, Ashley worked in China for 5 years before moving to Hong Kong in 2010. For over 10 years, she worked with Chinese social media, opinion leader marketing, and creative campaigns. In 2011, Ashley established Alarice International ( www.alarice.com.hk), a marketing agency with a focus on Chinese social media. In 2013 she co-founded the Russian Business Club in Hong Kong (www.rusbc.com.hk) and in 2016, she launched ChoZan ( www.chozan.co), a resources platform for China-focused marketeers. Ashley often shares her knowledge and experience in a variety of magazines, including Forbes, Huffington Post, SCMP, China Daily, Hong Kong Economic Times, WeiPo Daily, HK01, Jumpstart Magazine, Do Marketing, Macau Business Daily and others. Ashley is a frequent speaker at WeChat Conference, Women's Foundation, China Marketing Summit, General Assembly, Invest HK, TEDx and many others. Ticket prices include coffee and breakfast.
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